Independent product and experience strategy consultancy
Driving positive outcomes for businesses, organisations, and ecosystems.
Core Services
Build an understanding
of the customer, employee, stakeholder, and user behaviour by driving and managing primary and secondary qualitative and quantitative research
Define meaningful strategic direction
based on evidence by establishing goals, positioning, metrics, and roadmaps.
Drive consensus, ideation, and co-creation
involving senior business stakeholders; working groups; by designing sessions and facilitating workshops.
Guide, coach, and manage teams to deliver
digital products and experiences on time and aligned with goals.
About Nehal Ahmed
Over the last 13 years, Nehal has held technical and management roles within strategy, user experience and visual design. The foundation of her core skills stems from a design education and an MBA in entrepreneurship. Using these lenses, she drives teams to understand challenges and goals holistically to create sustained impact.
A believer in the power of teams, Nehal has the ability and skill to work with people from various backgrounds, experiences, and disciplines. As a consultant, she has worked across industries such as Banking & Finance, Hospitality, Government Services, and Retail. Additionally, she has played a critical role in defining products at Wrappup, an AI-based startup, acquired by Cisco (Webex).
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